About PrimeLogix
Transforming freight and logistics through intelligent technology and expert consulting
Our Story
PrimeLogix was founded in late 2024 in Sydney, born from a clear and pressing reality: the freight and logistics industry was being held back by inefficiencies, manual processes, outdated systems, and a lack of transparency.
Our founder brings nearly 20 years of hands-on experience in transport, warehousing, national carrier operations, and freight cost management. Throughout their career, they worked closely with manufacturers, 3PLs, and enterprise shippers — witnessing firsthand how fragmented systems, inaccurate billing, and limited visibility were costing businesses time, money, and trust.
PrimeLogix was created to solve these challenges — not with more workarounds, but with purpose-built tools grounded in operational insight and designed for today's freight realities. Our mission is to help businesses simplify their logistics, take control of their data, and unlock long-term value through smart, transparent technology.
From that vision, PrimeLogix has grown into a modern logistics technology company with a growing suite of scalable solutions designed for businesses across Australia and beyond.
Our Solutions
CargoVue
A modern freight management system that connects shippers and carriers, streamlining bookings, tracking, cost visibility, and carrier selection in one platform.
AuditVue
An advanced invoice reconciliation engine that automatically identifies overcharges, incorrect fuel surcharges, and billing discrepancies, helping businesses recover lost costs and validate carrier compliance.
Primelytics
A powerful analytics and forecasting platform that helps organisations visualise freight spend, uncover cost-saving opportunities, and plan smarter transport strategies.
CarbonVue
A carbon emissions calculator and reporting tool that allows businesses to measure, track, and reduce the environmental footprint of their freight activity.
RouteVue
An intelligent route optimisation engine that identifies the most efficient delivery paths, reduces unnecessary mileage, and improves overall fleet productivity.
InsightVue
A comprehensive market intelligence platform providing real-time weather alerts, emergency flood warnings, live roadworks monitoring, fuel surcharge intelligence, and carrier performance tracking to keep freight operations ahead of disruptions.
Today, PrimeLogix is focused on solving logistics challenges both locally and internationally. Whether you're managing daily metro deliveries or scaling cross-border freight, our comprehensive platform suite — including real-time market intelligence and emergency monitoring through InsightVue — is built to bring clarity, control, and confidence to every freight decision.
At our core, we believe in one thing:
Better logistics begins with transparency — and ends with results.
Our Core Values
Our Core Value: Transparency
At PrimeLogix, transparency is the foundation of everything we do. It builds trust, empowers smarter decisions, and delivers confidence across every touchpoint — from quoting and tracking to emissions, invoicing, and insights. We believe that when our customers see clearly, they can act boldly.
Transparency
Our Foundation
At PrimeLogix, transparency is the foundation of everything we do. It builds trust, empowers smarter decisions, and delivers confidence across every touchpoint. Explore our core values below to see how transparency drives each aspect of our work.
Integrity
Transparency in action builds trust.
Integrity
We uphold honesty and accountability in every relationship — with customers, carriers, and partners. From accurate reporting to fair practices, we operate with unwavering ethical standards that build lasting confidence and respect.
Innovation
Transparency in purpose drives meaningful progress.
Innovation
Our products are built to solve real-world logistics challenges — not to complicate them. We innovate with intention, ensuring every feature, integration, and automation delivers measurable value, not mystery.
Vision
Transparency in direction shapes future strategy.
Vision
We don't just follow trends — we analyse them. With a forward-thinking mindset and data-driven insights, we help our customers navigate what's next, plan smarter, and stay ahead of the curve.
Simplicity
Transparency in design makes tools intuitive.
Simplicity
Complexity has no place in modern logistics. Our platforms are built to be clean, efficient, and easy to adopt — giving users immediate clarity, faster workflows, and complete visibility without the learning curve.
Explore Our Core Values
Click on any value card above to learn more about how it shapes our approach to freight and logistics.
Key Milestones
Our journey of innovation and growth in transforming the logistics industry
Q4 2024
Founding & Vision
PrimeLogix officially founded by our founder with nearly 20 years of experience in domestic, international, and 3PL logistics. Vision established to build Australia's most intelligent, customer-centric 4PL platform.
Q1 2025
Platform Development Phase
CargoVue backend development initiated with freight management system architecture. Database schema designed with secure JWT authentication and comprehensive Freight API endpoint planning.
Q2 2025
Feature Development & AI Integration
Smart Carrier Integration development with major Australian couriers. CarbonVue emissions calculator in development with government factors. PrimeBot AI assistant being integrated with advanced chat capabilities and e-commerce automation. InsightVue market intelligence platform initiated with real-time weather and emergency monitoring capabilities.
Q2 2025
Advanced Tools & Intelligence Development
PrimeForecast advanced freight budgeting tool under development with comprehensive cost analysis and savings insights. InsightVue emergency monitoring system enhanced with live flood warnings, roadworks tracking, and fuel surcharge intelligence for proactive freight management.
Q3 2025
Financial Tools & Audit Engine
AuditVue in final development with world-class invoice reconciliation capabilities, line-level discrepancy detection, GST/fuel logic, and AI-powered header normalization using advanced spreadsheet processing technology.
Q3 2025
Platform Unification & Market Intelligence
Complete platform suite being unified under PrimeLogix branding: CargoVue, CarbonVue, PrimeForecast, AuditVue, RouteVue, InsightVue, and PrimeBot. InsightVue fully operational with comprehensive Australian emergency services integration, live weather monitoring, and carrier performance intelligence. Website and capability statement being finalized for market launch preparation.
July 2025
Official Market Launch
Planned commercial launch with full platform suite ready for enterprise customers, including InsightVue's comprehensive market intelligence and emergency monitoring capabilities. RouteVue optimization technology deployment scheduled. National partnerships being established across Australia's major logistics corridors.
2026+
Growth & Market Expansion
Focused expansion across Australian logistics networks, targeting key enterprise partnerships and establishing PrimeLogix as a recognized 4PL technology provider with proven ROI and operational excellence.
🚛 About PrimeLogix — Australia's 4PL Logistics Technology Partner 🇦🇺
PrimeLogix is an Australian 4PL that blends logistics expertise with modern software. We don't own trucks—we orchestrate your carriers, routes, emissions, analytics, and invoice reconciliation across one platform. With plug-and-play integrations and optional BYOC (bring your own carrier), we help shippers lower costs, improve on-time performance, and gain full visibility. Our mission is simple: smarter, greener, seamless freight—built for Australian businesses. 🌟
🎯 Our Mission: Smarter, Greener, Seamless Freight
Cut waste and emissions with better planning and visibility
Unify data across carriers, tools, and teams for clear decisions
Deliver consistent customer experience from quote to POD
🤝 What a 4PL Partner Means for You
As a 4PL, PrimeLogix coordinates your multi-carrier operations, technology, and data so your team can focus on customers. We optimise routes, surface exceptions, and provide analytics and cost control—without forcing you into a single carrier or rigid workflow. 💼
Multi-carrier setup with quick onboarding and governance
Operational control: routing, SLAs, PODs, and issue flags
Financial control: audit, surcharges, and variance insights
🛠️ The PrimeLogix Toolset
🔗 Explore all integrations here: Integrations 💰 Pricing is available at Pricing ❓ Have questions? Contact Us
🔒 Security, Compliance & Data Integrity
Role-based access and audit trails across apps
Data encryption in transit and at rest; least-privilege access
Backups and disaster recovery aligned to business continuity
👨💼 Meet the Team & How We Work
We work in tight feedback loops with operations and finance teams to ensure the platform fits your workflow. From discovery to go-live, you'll have a single point of contact and clear milestones. 🎯
❓ Frequently Asked Questions
🏢 What is the difference between 3PL and 4PL?
A 3PL provides logistics execution (e.g., warehousing, transport). A 4PL orchestrates across multiple 3PLs and carriers, owning the technology, governance, and optimisation layer end-to-end.
🚛 Do I need my own carrier accounts?
You can use PrimeLogix's plug-and-play carrier network or bring your own accounts (BYOC)—or both.
⚡ How quickly can we go live?
Typical pilots start within days. Full rollouts depend on integrations, change management, and training scope.
📊 Is PrimeLogix suitable for SMEs and enterprise?
Yes—our modular toolset scales from small fleets to multi-site enterprise operations.
☁️ Where is data hosted?
Data is hosted with reputable cloud providers and secured with best practices, including encryption and access controls.